MegaPack Traffic Exchange
What Is Search Engine Optimization
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks 1 in a particular search engine could rank 200 in another search engine. New sites need not be submitted to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Lets talk a bit about SEO. What it is. For what is used and his importance
The Importance of Search Engines
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways The first option is they find their site through a search engine. Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested. Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus its obvious the the most popular way to find a site, by search engine, represents more than 90 of online users. In other words, only 10 of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Dont forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Submitting Your Website to Search Engines
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Dont submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.
Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like http//www.google.com hardly considers submissions without sitemaps.
There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one
HYPERLINK http//www.webposition.com/order/trial.aspWT.mc_idgoogle3A7Bifsearch3Asearch7D7Bifcontent3Acontent7D3A7Bcreative7D3Atrial3A7Bkeyword7DWT.srch1 http//www.webposition.com/order/trial.aspWT.mc_idgoogle3A7Bifsearch3Asearch7D7Bifcontent3Acontent7D3A7Bcreative7D3Atrial3A7Bkeyword7DWT.srch1
Or if you want professional help try the following sites
HYPERLINK http//www.addpro.com/professional_submission http//www.addpro.com/professional_submission
HYPERLINK http//www.submitawebsite.com/aboutus.html http//www.submitawebsite.com/aboutus.html
Dont use the automatic submission services.
Here is a list of the most popular Search Engines and directory companies
Search Engines Go.com/InfoSeek AltaVista Google, HotBot Excite/Webcrawler
Directories AOL Search Inktomi Lycos Open Directory MSN, Yahoo LookSmart Snap
Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories
http//websearch.about.com/library/searchengine/blsearchenginesatoz.htm
http//websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm
